Before/After, Intense Hydration line, Burt’s Bees Interactive Billboard made of coupons, Minneapolis, by Baldwin&
The sign showed a woman whose dry skin was made up of thousands of product coupons. These “flakes” were peeled away by people passing by over the course of a day, revealing an image of the same model with a creamier (presumably hydrated) complexion. The “before and after” effect can be seen in this time-lapse clip. Spotted on AdsWeek
Hard Appearances Care since 1881, Kiehl’s for men illustrated Ads by Carla Lucena