Prostate Cancer UK New Identity by Hat-trick Design
Hot Wheels Ambient Ad by Ageisobar
Hot Wheels Gigantic Packaging lets you take a picture with your own car.
Waterproof Sony Xperia Cellphones in soda, Skyfall Stockholm Opening Week-end, Sony Campaign. Watch the video.
Unlock the 007 in you. You have 70 seconds! Coke Zero Ambient Ad for the Skyfall release
Absolut Tune Packaging Design by Absolut
Y+ Yoga center Direct Marketing & Ambient Ads by Leo Burnett (Straw) & Lem (Clock)
Wendy’s New Logo
Wendy’s pigtails are getting a tweak. For the first time since 1983, the fast food company is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain.
#theVELUXpose interactive campaign, using Instagram, Copenhagen, Denmark by CID
“VELUX specializes in roof windows and our brief was to inspire young urban citizens to see the roof as an opportunity space and aspire to one day own a roof window. Our goal was to connect the digital generation and the VELUX brand.
As a symbol, we used the posture people have when looking through these roof windows, which is looking up at an angle of 125º. We brought this experience from the roof, down down to the streets and used Instagram as a way to get people excited and involved. It was amazing to see everyone so keen to take part. Thanks to all that did! We put an iPhone in a box with a frame that has VELUX written on it so that it would come up as the border in the image. We hacked together a really long handsfree kit cable to be able to trigger the camera from far. The image gets synced with an iPad for participants to upload their image to Instagram with their own filter.”
Color add depth, The AdColor Awards
“ADCOLOR strives to create a network of outstanding diverse professionals and champions of diversity and inclusion by honoring their accomplishments and leveraging their stories as a road map for others to follow. By highlighting the achievements of African-American, American Indian/Native American, Asian Pacific-American, Hispanic/Latino, LGBT and other diverse professionals, students and diversity and inclusion champions, ADCOLOR aims to inspire the next generation of diverse professionals.”
This year’s awards are October 18-20th in Las Vegas.