Posts tagged london 2012

And then Jamaica conquered England, Usain Bolt advertising poster by Puma

And then Jamaica conquered England, Usain Bolt advertising poster by Puma

We’re proud to announce we‘ve just lost a client, McCann’s Farewell Ad to the London Olympics McCann Worldgroup, the American ad agency that won the ad account of the 2012 London Olympics in 2009 notoriously defeating Britain’s WPP Group, bids a fond (and fun) farewell to the Games with this full-page ad in today’s Times and Daily Telegraph. McCann handled advertising, promotion, PR and digital communications in what is believed to have been the biggest marketing project in British history. Now, as the headline notes, they’ve lost a client. The body copy reads: “After four years dedicated to delivering a successful London 2012, our work here is done. It’s an exciting moment, because we now have an Olympic-sized gap in our roster. We’re hoping to fill it with brands that want to perform faster, higher, stronger. And with clients that don’t wear quite so much Lycra.”

We’re proud to announce we‘ve just lost a client, McCann’s Farewell Ad to the London Olympics

McCann Worldgroup, the American ad agency that won the ad account of the 2012 London Olympics in 2009 notoriously defeating Britain’s WPP Group, bids a fond (and fun) farewell to the Games with this full-page ad in today’s Times and Daily Telegraph. McCann handled advertising, promotion, PR and digital communications in what is believed to have been the biggest marketing project in British history. Now, as the headline notes, they’ve lost a client. The body copy reads: “After four years dedicated to delivering a successful London 2012, our work here is done. It’s an exciting moment, because we now have an Olympic-sized gap in our roster. We’re hoping to fill it with brands that want to perform faster, higher, stronger. And with clients that don’t wear quite so much Lycra.”

Getty Images Editorial. Images In Real-Time from the Olympics.

Visa Athlete Ad on London Cab

Visa Athlete Ad on London Cab

QR Flags by Turkish Airlines, London 2012  Turkish Airlines recently launched an innovative QR Code campaign in London. National flags were turned into QR codes and then placed on bus shelters all over the city.The main idea behind the campaign is a scavenger hunt challenge.

QR Flags by Turkish Airlines, London 2012 

Turkish Airlines recently launched an innovative QR Code campaign in London. National flags were turned into QR codes and then placed on bus shelters all over the city.The main idea behind the campaign is a scavenger hunt challenge.

Underground Supporter posters by Rezon

London designers Rizon have created a series of unofficial posters for businesses to sidestep strict marketing rules that prevent them publicizing their involvement in the London 2012 Olympics. All logos are designed to avoid infringing the guidelines published by Olympic organizers LOCOG.

Let the games begin by pixelete labs

Let the games begin by pixelete labs

Awesome London 2012 Olympics Multiple Exposures

During London’s Olympics, Reuters is using 11 robots to shoot photos at impossibly amazing angles. These robotic cameras, armed with Canon’s newest body, the 1-DX, will allow photographers to station themselves at a computer and remotely operate its movement with a joystick. Two men, Fabrizio Bensch and Pawel Kopczynski, developed this groundbreaking system. After the photos are taken, they can then be streamed into Reuter’s remote editing system which can be sent off to clients just minutes later.

One interesting feature in the 1-DX camera (along with the Mark III) is that there’s a new multiple-exposure system that rivals what one can do in Photoshop. Whereas older SLR camera just added multiple images together, these new cameras give the photographer much more control. What this all means is that photographers at the Olympics can take up to 14 frames per second, creating incredible, high-speed multiple exposure shots, all in-camera, that show an athlete’s magnificent movements. (spotted on My Modern Met)

LEGO Aquatic Centre, London Olympics 2012 by Gary Davis

Olympia 2012 is a FutureBrandFutureBrand is part of the McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.

Olympia 2012 is a FutureBrand
FutureBrand is part of the McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.

Olympic Avengers by Ira Scargeear

London 2012 Olympics stamps by hat-trick Design The stamps feature iconic London landmarks blended with Olympic sports to celebrate both

London 2012 Olympics stamps by hat-trick Design

The stamps feature iconic London landmarks blended with Olympic sports to celebrate both