Posts tagged gym

Everything’s nicer in our health club. Four Seasons Hotel Washington DC ADs by Tim Ryan

It’s about time. Gold’s Gym Costa Rica Ads by Jotabequ

When you want to celebrate, Celebrations Ads

Awesome London 2012 Olympics Multiple Exposures

During London’s Olympics, Reuters is using 11 robots to shoot photos at impossibly amazing angles. These robotic cameras, armed with Canon’s newest body, the 1-DX, will allow photographers to station themselves at a computer and remotely operate its movement with a joystick. Two men, Fabrizio Bensch and Pawel Kopczynski, developed this groundbreaking system. After the photos are taken, they can then be streamed into Reuter’s remote editing system which can be sent off to clients just minutes later.

One interesting feature in the 1-DX camera (along with the Mark III) is that there’s a new multiple-exposure system that rivals what one can do in Photoshop. Whereas older SLR camera just added multiple images together, these new cameras give the photographer much more control. What this all means is that photographers at the Olympics can take up to 14 frames per second, creating incredible, high-speed multiple exposure shots, all in-camera, that show an athlete’s magnificent movements. (spotted on My Modern Met)

Activa Fitness Center: Show your hidden beauty Ad Campaign