Olympic Sponsors Race for Viral Advertising Gold Infographic by Unruly Media
P&G’s spots lead the pack 10 days before the Games
The chart, from Unruly Media, tracks online ads from official Olympic sponsors, and illustrates—through animated running avatars—which brands are generating the most social-media buzz. The more shares a sponsor’s videos earn across Facebook, Twitter and the blogosphere, the faster its avatar runs toward the finish line.
The data in the infographic will be updated twice a day through the London Games. Unruly is also tracking the most-shared individual spots on a special Olympics Ads Chart.
Original and current famous logos
Transparency Suit by Suzanne Jongmans for GDFB
The ‘Transparency Suit’ visualizes the unseen flow of information around us (in this case as a result of our buying behavior). It shows us an aesthetic and expressive solution that reveals a new field of visual code. The hidden information of the data body is made visible through a second skin, a suit that falls outside of the everyday experience.
Shaquille O’Neal for Fast Company by Charis Tsevis
Portrait of Shaquille O’Neal for Fast Company’s Most Creative People 2012 made out of the brands and the products he is promoting