What do you see? Dubai International Film Festival Interactive Ads by Leo Burnett
“The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.”
CI Intercâmbio QR Codes Ads by Media Contacts
QR Code Sushi, Moshi Moshi & Marine Stewardship Council (MSP) Initiative
Presented at Frieze Art Fair in London in October 2012, edible sushis with QR Codes to raise awareness on sustainability.
QR Code on Headstone by Aspetos
Aspetos, an Austrian Funeral Service company, now offers to engrave QR codes on Headstones to add a bio, photos, cause of death and other details.
Russia’s Futuristic QR Code Covered Pavilion, Venice Architecture Biennale