Olympic Sponsors Race for Viral Advertising Gold Infographic by Unruly Media
P&G’s spots lead the pack 10 days before the Games
The chart, from Unruly Media, tracks online ads from official Olympic sponsors, and illustrates—through animated running avatars—which brands are generating the most social-media buzz. The more shares a sponsor’s videos earn across Facebook, Twitter and the blogosphere, the faster its avatar runs toward the finish line.
The data in the infographic will be updated twice a day through the London Games. Unruly is also tracking the most-shared individual spots on a special Olympics Ads Chart.