The Face Bra by Beate Uhse AG

Beate Uhse AG, the European market leader in selling sex toys, lingerie and erotic clothing, asked Ad Agency Interone to implement an invitation for selected business clients to the “salon international de la lingerie” in Paris. Since most of the invitees had tiring journeys by train and plane, they wanted to send them something useful to make their trip and the overnight hotel stay more pleasant. Therefore they chose the top-selling product from the Beate Uhse lingerie: the lace bra, and simply turned it into a “face bra” – the first sleeping mask with a guarantee for sweet dreams.