McDonald’s: Smoothies

“To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.”

McDonald’s: Smoothies

“To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.”

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  • yoannmichaux

    posted 26 June, 2012
    by yoannmichaux

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